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Strategic management is a broader term than strategy and is a process that includes top managements analysis of the environment in which the organization operates prior to formulat ing a strategy, as well as the plan for implementation and control of the strategy. Apr 19, 2011 thorough yet concise, essentials of strategic management, third edition, is a brief version of the authors marketleading text strategic management. The chapter content continues to be solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of realworld strategic management. Pdf the main purpose of this book is to be used for the higher education of undergraduates in business.
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